FRITO-LAY "FEED THE FRENZY" SWEEPSTAKES OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED. BY PARTICIPATING IN THE FRITO-LAY "FEED THE FRENZY" SWEEPSTAKES ("SWEEPSTAKES"), PARTICIPANT AGREES TO BE BOUND BY THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WHICH SHALL BE FINAL IN ALL RESPECTS.

1. ELIGIBILITY: Sweepstakes is open only to individuals who are legal U.S. residents of one of the 50 United States or the District of Columbia and are 21 years of age or older at the time of entry. The following persons are not eligible to participate: Employees, contractors, directors, and officers of Frito-Lay, Inc. ("Sponsor"), its parent, subsidiary and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion agencies involved in the administration, development, fulfillment and execution of this Sweepstakes (collectively, "Promotion Parties"), and the immediate family members (spouse, parent, child, sibling, grandparent, and/or "step") of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Sweepstakes).

2. GAME PERIOD: Sweepstakes begins at 12:00:00 a.m. (midnight) Central Time ("CT") on January 29, 2012 and ends at 11:59:59 p.m. CT on March 24, 2012 ("Sweepstakes Period"). The Sweepstakes Period is divided into eight (8) weekly entry periods (each an "Entry Period") as defined below. Each Entry Period begins at 12:00:00 a.m. CT and ends at 11:59:59 p.m. CT on the dates stated below. The time clock of the Sweepstakes administrator is the official clock for this Sweepstakes.

Entry PeriodStart DateEnd DateMail-In Entry Postmarked by DateMail-In Entry Received by DateDrawing Date
101/29/1202/04/1202/04/1202/10/1202/14/12
202/05/1202/11/1202/11/1202/17/1202/21/12
302/12/1202/18/1202/18/1202/24/1202/28/12
402/19/1202/25/1202/25/1203/02/1203/06/12
502/26/1203/03/1203/03/1203/09/1203/13/12
603/04/1203/10/1203/10/1203/16/1203/20/12
703/11/1203/17/1203/17/1203/23/1203/27/12
803/18/1203/24/1203/24/1203/30/1204/03/12

3. TWO WAYS TO ENTER:

(a) TEXT MESSAGE: To enter via Text Message, you must first obtain a Sweepstakes Code. To obtain a Sweepstakes Code, purchase any Frito-Lay chips or nuts product and look for the seven (7) to nine (9)-digit product code located below the "guaranteed fresh" statement on the front of the bag (each a "Sweepstakes Code"). Next, use your mobile phone to text "FRENZY" to shortcode CHIPS (24477). For each entry, you will receive a response text message requesting you to text your Sweepstakes Code (exactly as it appears on the package) and your birthdate, as well as a confirming text. Multiple messages will be required for each entry made via text. Participants must have a mobile phone with text messaging capabilities to enter by text message and may incur a standard text message charge from their wireless service provider for each message sent and received. Check with your wireless service provider for details on these and any other applicable charges. Message and data rates may apply. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. Text message entries will be deemed to have been submitted by the registered owner of the wireless number used to enter.

(b) MAIL-IN: To enter without making a purchase or sending a text message, hand print your first and last name, your complete street address, daytime phone number, date of birth, and email address on a 3" x 5" index card or piece of paper and place your entry into an outer-mailing envelope with proper postage affixed and mail it to: Frito-Lay "Feed the Frenzy " Sweepstakes, PO Box 1054, Young America, MN 55594-1054. See dates listed in the chart above regarding postmarked and received by dates for mail-in entries. Any entry postmarked in compliance with Rule #2 but not received by the date set forth therein, will be entered into the next Entry Period drawing, if any. Limit one (1) entry per day per person/mobile phone number per entry method. A "day" is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. CT and ending the following day at 11:59:59 p.m. CT. If entering by mail, each entry must be mailed separately in a hand-addressed, postmarked envelope. No photocopied or mechanically reproduced entries accepted. No responsibility is assumed by Sponsor for lost, late, mutilated, illegible, incomplete, misdirected or postage-due mail or entries. Entries become property of Sponsor and will not be returned. No other forms of entry are valid.

4. DRAWINGS: For each Entry Period, winners will be selected in a random drawing from among all eligible entries received for the applicable Entry Period on or about the Drawing Date listed in Rule #2. Non-winning entries will carry forward to subsequent Entry Period drawings. All drawings will be conducted by an independent judging organization whose decisions shall be final. Odds of winning depend upon the number of eligible entries received for a given drawing.

5. PRIZE DETAILS: Grand Prize (8; 1 per Entry Period): Home Entertainment Package consisting of one (1) TV, one (1) Blu-Ray player, and one (1) home theater sound system. Installation is solely winner's responsibility. Approximate Retail Value ("ARV"): $1,000 each. First Prize (16; 2 per Entry Period): $500 gift card redeemable for electronics and accessories. ARV: $500 each. Second Prize (80; 10 per Entry Period): $100 gift card redeemable for sporting good items. ARV: $100 each. Third Prize (1,496; 187 per Entry Period): $25 gift card redeemable for sporting good items. ARV: $25 each. All gift cards are subject to terms and conditions as set by issuer. Winner must accept prize as stated, or prize will be forfeited and awarded to an alternate winner. Total ARV of all prizes is $61,400. Any difference between stated value and actual value will not be awarded.

6. LIMITATIONS OF LIABILITY AND RELEASE: No liability or responsibility is assumed by Sponsor or Promotion Parties resulting from entrant's participation in or attempt to participate in the Sweepstakes or ability or inability to upload or download any information in connection with the Sweepstakes. No responsibility or liability is assumed by Sponsor or Promotion Parties for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Sweepstakes: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic or Internet connectivity or other online or network communication problems; errors or limitations of any Internet or wireless providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any data transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the network in whole or in part for any reason; traffic congestion on the Internet or network; unauthorized human or non-human intervention of the operation of the Sweepstakes, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Sweepstakes, or loss, miscount, misdirection, inaccessibility or unavailability of a mobile phone account used in connection with the Sweepstakes. Sponsor is not responsible for any typographical errors in the announcement of prizes or these Official Rules. Sponsor and Promotion Parties are not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer and/or phone equipment resulting from participation in the Sweepstakes.

7. WINNER NOTIFICATION: Winners will notified by phone, text message and/or mail. If a randomly selected winner participated via text message, he/she will be required to follow the instructions supplied in a text message within seven (7) days of receiving the winning text message or prize will be forfeited and awarded to an alternate winner. Sponsor is not responsible for any change in entrant's telephone number or mailing address. If attempted notification is returned as undeliverable, if winner cannot be verified or if winner is otherwise unable to accept the prize as stated, prize will be forfeited and may be awarded to an alternate winner. Winners may be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, Publicity Release within ten (10) days of notification. Any alternate winners selected will also be required to adhere to the time periods stated herein. If attempted notification or prize is returned as undeliverable, if a potential winner does not respond timely, if any required documents are not returned within the required number of days, if winner cannot be verified, or if winner is otherwise unable to accept the prize as stated, prize will be forfeited and may be awarded to an alternate winner. Allow 8-10 weeks from winner verification to receive prize.

8. RELEASE OF LIABILITY: By participating in the Sweepstakes, entrants release Sponsor and Promotion Parties from any and all claims, damages or liabilities arising from or relating to such entrant's participation in the Sweepstakes. By accepting a prize, each recipient (a) agrees that the Sponsor and Promotion Parties will have no liability whatsoever for, and shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Sweepstakes; from acceptance, possession, misuse or use of prize and (b) grants (and agrees to confirm grant in writing promptly upon request) to Sponsor and Promotion Parties and those acting under Sponsor’s authority, the right to the use of his/her name, photograph, likeness, voice, image, statements and biographical information, at any time or times, for advertising, trade, publicity and promotional purposes in any media now known or hereafter discovered, worldwide, including the World Wide Web without review, notification or approval, and additional compensation, unless prohibited by law. Sponsor and Promotion Parties are not liable in the event that any portion of the Sweepstakes is canceled due to weather, fire, strike, acts of war or terrorism, or any other condition beyond their control (a "Force Majeure Event").

9. DISCLAIMER: Sweepstakes Codes are void if not obtained through authorized, legitimate channels, or if any part is defective, altered, duplicated, photocopied, forged, counterfeited, mutilated or tampered with in any way, or if Sweepstakes Codes contain or are the result of printing, seeding, typographical, mechanical or other errors, or do not contain proper security devices. Sole liability for a regular official Sweepstakes Code is limited to replacement with a free randomly selected official Sweepstakes Code, while supplies last. All submitted Sweepstakes Codes become property of Sponsor, and will not be returned.

10. GENERAL CONDITIONS: Winners are solely responsible for any taxes on prizes, and will receive an IRS Form 1099 for the ARV of their prize, if applicable. No cash equivalent or substitution of prize is offered, except at the sole discretion of the Sponsor. No transfer of prize is permitted. Prizes are awarded "as is" with no warranty or guarantee, either expressed or implied by Sponsor, except manufacturer’s standard written warranty included in the prize packaging. Unclaimed prizes will not be awarded. If a prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute prize with another prize of equal or greater value. If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, Sponsor reserves the right, at its sole discretion, to disqualify any individual who is responsible or who tampers with the entry process, and to cancel, modify or terminate the Sweepstakes. In the event of cancellation, Sponsor will randomly award the prizes among all eligible, non-suspect entries received prior to cancellation. This Sweepstakes is offered only in the United States and is governed by the laws of the state of Texas, and all claims must be resolved in the federal or state courts located in Collin or Dallas counties, Texas.

LEGAL WARNING: ANY ATTEMPT BY AN INDIVIDUAL, WHETHER OR NOT AN ENTRANT, TO DELIBERATELY DAMAGE, DESTROY, TAMPER OR INTERFERE WITH THE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND DILGENTLY PURSUE ALL REMEDIES AGAINST ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW.

11. WINNER'S LIST: For the names of the winners, send a self-addressed, stamped envelope to be received by April 29, 2012 to: Frito-Lay "Feed the Frenzy" Sweepstakes Winner's List, PO Box 750309, El Paso, TX 88575-0309.

12. SPONSOR: Frito-Lay, Inc. 7701 Legacy Drive, Plano, TX 75024-4099.

© 2012 Frito-Lay North America, Inc.